Sunday, August 30, 2020

Tech Firm Introduces “Pay-By-Face” System In California City

CASHLESS SOCIETY:  Whether or not you have a million-dollar smile, your face might be able to help you spend some cash. Tech company PopID says that it has helped dozens of retailers and restaurants in Pasadena, Calif., establish “the nation’s first dense ‘face-pay’ network.”

The company’s PopPay facial recognition devices can allow contactless, hands-free payment at a kiosk, a drive-thru, a screen at a counter or tableside with a hand-held device. Once PopID’s system recognizes the customer’s face, it draws funds from their account and sends a text message to confirm payment.

With the coronavirus changing the way many companies do businesses, PopID pointed to the system as a way for customers to make purchases without needing contact with employees. A demonstration video provided by PopID even shows a customer wearing a mask using the system.

The company said its facial recognition systems are opt-in only, meaning they don’t try to read faces of other people not using it. PopID accounts can also tie into business’ loyalty programs and track credit for purchases. The company said it has been using loyalty brands at several regional and national restaurant chains for three years in order to test its technology. -Full Report